01You own everything.
Servers, accounts, code, parsers, configs — handed over with a README. If we disappeared tomorrow, nothing on your side would stop working.
02Fixed price before the first commit.
Scope, price and deadline in one message. If the job turns out bigger than expected, that is our problem — not a change request.
03A restore point before any change.
Live site, database, theme — snapshot first, then work, always with a known way back. No “it should be fine”.
04Staging where possible, before/after where not.
Work happens on a copy when it can. When it cannot, the report carries the numbers from before and after — not adjectives.
05We will say “no”.
If the engine is overkill, the migration will not pay back, or the honest answer is “leave it as it is” — you hear exactly that. Moving you is not automatically a win for anyone.
06Your keys never leave your box.
Passwords, API keys and wallets are never pasted into third-party tools “to check something”. Panels and parsers run on your machines.
07Money that already flows is never “cleaned up” in passing.
An affiliate link, a file-host deal, an old ad slot that still pays — nothing touching your revenue changes without your explicit yes.
08We ship to our own sites first.
Every theme release is linted on PHP 8.0 and 8.3 and runs on our own fleet before it reaches the store. You never get a version we have not lived with.
09The report says what actually happened.
A test that failed is reported as failed; a step we skipped is listed as skipped. Numbers come from projects we shipped, not from stock copy.