Technical SEO
Indexation, crawl waste, duplicates, canonicals, sitemaps, structured data, hreflang, redirect chains, log-file reality versus what the plugin claims.
$ audit
Everything that can be checked, checked
Not a plugin's PDF with fifty yellow triangles. A written document that says what is broken, what it costs you per month, how long the fix takes — and what you should deliberately ignore.
First pass is free and needs no access — most of it is visible from outside
$ xsoft audit --url yoursite.com --full
P1 77% dead download links · users bounce
P1 backups have not run in 41 days
P2 crawl budget: 92% spent on empty tags
P2 mobile lcp 4.8s · ads block first paint
P3 6 plugins abandoned upstream
P4 ssl, headers, robots.txt fine
est. impact if unfixed: -34% organic in 6 months
coverage
Seven angles, one document
Speed
Lab and field data, per-template. Which elements block paint, which scripts cost the most, and what the realistic ceiling is with your ad stack.
Security
Outdated core and plugins, exposed endpoints, weak admin surface, file permissions, known malware patterns — we have cleaned infected sites before.
Link health
Dead downloads and broken embeds measured against host APIs, not guessed. This is the single biggest silent killer in this niche.
Monetization
Where the money leaks: missing referral parameters, ad slots nobody sees, download gates that scare users off, hosts paying less than alternatives.
Infrastructure cost
What you pay versus what you use — oversized servers, forgotten licences, duplicate CDNs, backups nobody restores.
Content & catalog
Thin pages, orphaned posts, near-duplicate titles, taxonomy chaos, and the gap report: what your visitors searched for and did not find. That last one usually pays for the whole audit.
The first pass costs nothing
Send a URL and you get the P1/P2 list within a day or two: the things that are actively costing you traffic or money. No access, no contract, no obligation, and it is yours to hand to any contractor.
The full one needs keys
Search Console, server logs, database and hosting access turn guesses into measurements — log analysis, slow-query profiling, real crawl statistics, backup verification. Fixed price, delivered as a document plus a call.
faq
Questions
Do I have to hire you for the fixes?
No. The document is written so your own developer can execute it. Plenty of people take it and do the work themselves — that is fine, and it is why the first pass is free.
How long does it take?
The free pass: one to two days. The full audit: about a week, depending on catalog size and how quickly access arrives.
Will you tell me things I do not want to hear?
Yes. Including “this site is not worth fixing, start a new one” when that is the honest answer.
One URL is enough to start
You get a real list of problems. What you do with it is up to you.